Fabletics Influencer Advertisement

In partnership with Fabletics Influencer, Joshua B. Morgan, we developed a high-energy social media video campaign spotlighting one of their seasonal collections. The goal: to authentically showcase the performance, style, and everyday wearability of Fabletics apparel through intentional movement and on-brand storytelling. We focused on natural lighting, clean compositions, and fluid motion to align with Fabletics’ modern aesthetic while emphasizing the influencer’s unique energy and athleticism. The final deliverables were optimized for reels and short-form content to drive engagement across Instagram and TikTok.